Mastering the Customer Journey: A 9-Step Guide to Engaging Content

Understanding the Marketing Hourglass: Your Path to Customer Loyalty

Stage 1 - Know

The importance of making a strong first impression and the types of content that can attract potential customers.

Stage 2 - Like

Engage customers further and the types of content that foster a deeper connection.

Stage 3 - Trust

The significance of trust and share examples of content that can help build credibility.

Stage 4 - Try

The importance of giving customers a taste of the product/service and what content can facilitate this.

Stage 5 - Buy

Talk about how to maintain a good experience during the purchase process and the types of supportive content.

Stage 6 - Repeat

 Strategies to keep customers coming back and the content that can help achieve this.

Stage 7 - Refer

Discuss how to turn satisfied customers into active promoters and the types of content that can facilitate referrals.