Small-business owners face challenges in direct marketing, from limited budgets to addressing millennials and new technologies.
Small-business owners face challenges in direct marketing, from limited budgets to addressing millennials and new technologies.
As the world evolves, marketers must adapt to stay relevant and competitive.
Instead of choosing one, consider a mix based on your business needs and specific campaigns.
Direct mail can engage prospects faster, with 80% of consumers acting on it immediately.
Direct mail is preferred for local shops and banks, while email is favored for events and competitions.
Understand your ROI by analyzing costs, sales, and customer behaviors to optimize spending.
Target the right audience by refining your sales list or digital keywords for better results.